Brand guidelines

What we do and why

We are a not for profit organisation - returning income back into training, education and the management of the woodlands we create.

Our philosophy is simple - we plant 9 trees per person, per year to help balance one individual’s personal carbon footprint. We undertake this by creating sustainable, native, broadleaf woodlands around the UK. By planting the right trees in the right places we also promote biodiversity and enhance habitat corridors.

9Trees also promotes jobs and skills within the local countryside and woodland sector. We bring communities together to create woodlands that benefit people and wildlife.

Culture + guidelines + tone

Atthe heartofthisorganisation isourpeople;our customers, employees, contractors and visionairies. We care about our culture.

We know it can be a confusing world of terminologies in sustainability . We use the the term carbon balancing rather than carbon offsetting .We are not registered with the Woodland Carbon Code (WCC) so cannot issue formal credits to offset. We can however give you an estimate carbon saving per treeof 1tn over the course of the trees lifetime and therefore balance your footprint.

We also acknowledge that companies should see planting trees as just one aspect of their sustainability journey and we encourage each organisation to; measure their carbon through an auditor, reduce their carbon emissions in line with science based targets, consider all aspects of scope 1-3.

Vision

A future where everyone in the UK has the ability to positively effect climate change and reconnect with nature, regardless of where they live or thier lifestyle.

Mission

We do good work for good people in the UK. We identify issues regarding biodiversity, educate people on these issues and offer simple solutions.

Tone

We don’t try to sell, we try to teach, help and connect. Informed, but not arrogant. Positive but not impractical.

Logo + Usage

Our brand consists of two logos.

You can find a portrait version and landscape version via the link below. Where possible, the logo is to be used in either black or white.

Download logos here

Brand colours

Our primary brand colours are listed below.

Feel free to experiment with blending options, overlays and variations.

Note: #411c31 and #cba35b are accent colours and only to be used as such. We recommend no more than 40% usage per image.

Fonts + Typeface

We use Freight Sans Pro for branded content.

Titles should be double the size of content and only ever utilising ‘medium’ and ‘light’ weights.

Download font family here

Freight Sans Pro (medium)

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